Welingkar E-Business: What Is It?
PGDM E-Business is a two-year management programme designed around the intersection of business and technology. It is aimed at students who want management fundamentals with stronger exposure to digital business and technology-enabled decision making.
No. It remains a management programme. Students should choose it for digital-business, product, e-commerce, analytics or technology-management interests rather than pure software engineering.
Eligibility & Admission 2026
| Factor | Details |
|---|---|
| Graduation | Minimum 50% in bachelor's degree; degree completed by June 2026. |
| Tests | CAT 2025, XAT 2026, GMAT 2023 onward, ATMA 2026, CMAT 2026. |
| Selection | Profile based on academics, work experience, written test score, Group Activity and PI. |
PGDM E-Business Fees
| Component | Published reference |
|---|---|
| Tuition | ₹7,00,000 per year |
| Two-year tuition | ₹14,00,000 |
| Hostel | ₹1.60L–₹2.20L per year + ₹10,000 refundable deposit, subject to availability |
The 2026-28 programme brochure says ₹7 lakh p.a., subject to change.
E-Business Curriculum & Career Skills
Digital business
- E-commerce and digital business models
- Technology-enabled transformation
- Digital marketing and customer journeys
- Product/business strategy
Analytics & management
- Business analytics
- Technology management
- Operations and process improvement
- General management
E-Business Placements
| Metric | 2023-25 | 2022-24 |
|---|---|---|
| Domestic average | ₹11.69 LPA | ₹11.00 LPA |
| Domestic highest | ₹20.05 LPA | ₹18.16 LPA |
| International average | ₹20.23 LPA | — |
| International highest | ₹25.23 LPA | — |
Who Should Choose E-Business?
Good fit
- Digital transformation interests you.
- You want product/e-commerce/business analytics exposure.
- You want management rather than coding as your core career.
Think twice if
- You want pure software development.
- You prefer traditional finance/HR specialisation.
- You have a stronger analytics-focused B-school option.
What Do Students Say About Welingkar E-Business on Reddit & Quora?
E-Business FAQs
What is the E-Business fee?
The 2026-28 brochure lists ₹7 lakh per year, subject to change.
What are the placements?
For 2023-25, the current programme page reports ₹11.69 LPA domestic average and ₹20.05 LPA domestic highest.
Is E-Business technical?
It is a management programme with technology and digital-business orientation, not a pure software engineering course.