What Is PGDM Business Design?
WeSchool's PGDM Business Design combines management education with design and innovation. The programme is built for students interested in solving business problems through customer understanding, design thinking, innovation, prototyping and business-model development.
No. The programme is management-led. Design is used as a problem-solving and innovation discipline, making it relevant to consulting, product, entrepreneurship, strategy and innovation roles.
Eligibility & Admission 2026
| Factor | Details |
|---|---|
| Graduation | Minimum 50% in graduation; degree completed by June 2026. |
| Tests | CAT 2025, XAT 2026, ATMA Feb 2026, CMAT 2026, GMAT 2023 onward. |
| Selection | Profile based on academics, work experience, written test, Group Activity and PI. |
Business Design Fees
| Component | Amount |
|---|---|
| Tuition | ₹7,00,000 per year |
| Two-year tuition reference | ₹14,00,000 |
| Hostel | ₹1.60L–₹2.20L/year + refundable deposit, subject to availability |
The 2026-28 Business Design brochure states ₹7 lakh p.a., subject to change.
Business Design Curriculum & Skills
Design & innovation
- Design thinking
- Customer-centric problem solving
- Ideation and prototyping
- Innovation management
Business capabilities
- Strategy and business models
- Marketing and consumer insight
- Entrepreneurship
- Consulting and live projects
The programme's differentiator is the combination of business and design rather than a conventional functional specialisation alone.
Business Design Placements
| Metric | 2023-25 | 2022-24 |
|---|---|---|
| Domestic average | ₹11.12 LPA | ₹11.12 LPA |
| Domestic highest | ₹19.00 LPA | ₹19.00 LPA |
Who Should Choose Business Design?
Good fit
- You enjoy solving ambiguous business problems.
- You want innovation, product or consulting exposure.
- You are interested in entrepreneurship and customer-centric strategy.
Not ideal if
- You want a conventional finance-only specialisation.
- You want a pure design degree.
- You dislike project-based and interdisciplinary learning.
What Do Students Say About Welingkar Business Design on Reddit & Quora?
Business Design FAQs
What is the Business Design fee?
₹7 lakh per year in the 2026-28 brochure, subject to change.
What is the placement average?
The current programme page reports ₹11.12 LPA domestic average for 2023-25 and ₹19 LPA highest.
Is Business Design a design degree?
No. It is a management programme using design thinking and innovation as core problem-solving approaches.