About MBA Marketing
Marketing is one of the specialisations offered within GEU's MBA structure. The pathway is relevant to students interested in customer behaviour, brand building, market research, digital channels and business growth.
Choose it if you enjoy understanding customers, building campaigns, analysing markets and combining creativity with commercial decision-making.
Eligibility
Applicants need a bachelor's degree of at least three years from a recognised university. Final-year students are eligible to apply. Recognised CAT/MAT/XAT/CMAT/NMAT scores may be used under GEU's management admission policy.
Admission Process
Complete the online application, upload documents, pay the application fee and undergo the applicable assessment/interview process. The management department states that recognised entrance-test scores may provide exemption from the aptitude test.
MBA Marketing Fees 2026
Marketing is included in the general MBA fee structure. GEU's 2026 fee schedule varies by graduation percentage/entrance percentile and scholarship. The displayed total fee-per-year-installment ranges from ₹6,70,795 to ₹8,28,875 across the listed slabs.
| Additional fee | Published amount |
|---|---|
| Admission | ₹20,000 |
| Enrolment | ₹5,000 |
| Refundable caution | ₹5,000 |
| Other charges | ₹20,500 yearly / ₹10,750 half-yearly |
Marketing Curriculum
GEU's management curriculum includes Marketing Management, Product & Brand Management, Customer Relationship Management, Marketing Research, International Marketing and Social Media Marketing among published course areas.
Marketing Skills to Build
Career After MBA Marketing
Career pathways can include marketing management, brand management, digital marketing, customer experience, market research, sales strategy, product marketing and growth roles. Practical campaign projects and internships can make the profile stronger.
Marketing Placement Signals
GEU's official MBA placement records list marketing students with employers such as Bal Media AID, Edoofa, Indigo Paints and Infoedge. The listed offers range from ₹6.75 LPA to ₹10 LPA in the current records and represent individual offers rather than an average salary.
MBA Marketing FAQs
Is Marketing available as an MBA specialisation at GEU?
Yes. Marketing is explicitly listed in GEU's MBA specialisation/fee structure.
What should I learn besides the MBA?
Build practical capability in market research, Excel/analytics, digital marketing, CRM, presentation and campaign measurement. These skills complement the academic programme.
Which companies are visible in current MBA marketing records?
The current official placement records include Bal Media AID, Edoofa, Indigo Paints and Infoedge among listed marketing offers.