About MBA Business Analytics
GEU offers an MBA with Business Analytics in partnership with Grant Thornton. The programme combines management education with applied analytics and contemporary data technologies.
Students who want an MBA career path but also want substantial exposure to analytics, programming and machine learning. It is a better fit than a general MBA if your target roles depend heavily on data-driven decision-making.
Eligibility & Admission
The programme is a two-year postgraduate course. GEU's MBA admissions information requires a bachelor's degree of at least three years from a recognised university. The university uses merit and its management admission process; recognised entrance scores may be considered under university policy.
Admission Process
Complete the online application, upload documents, pay the application fee and participate in the applicable assessment/interview process. The management department states that candidates with valid CAT/MAT/XAT/CMAT/NMAT scores may be exempted from the aptitude test according to policy.
MBA Business Analytics Fees 2026
The dedicated fee page uses graduation percentage or CAT/XAT/MAT/CMAT percentile to determine the applicable slab. The first-year half-yearly tuition shown is ₹2,13,700 before the listed alumni scholarship, and the page publishes additional scholarship/fee components.
| Basis shown on official fee page | Highest slab example | Lowest displayed slab |
|---|---|---|
| Graduation / entrance benchmark | Graduation ≥95% or CAT/XAT ≥85.01 or MAT/CMAT ≥99 | Graduation ≥70% and <75% or CAT/XAT 60–65 |
| Half-yearly tuition | ₹2,13,700 | ₹2,13,700 |
| Alumni scholarship shown | ₹64,000 | ₹28,000 |
Check the live fee page before payment because the university states fees are subject to policy changes.
Business Analytics Curriculum
GEU's published curriculum includes Applied Programming, Machine Learning, Deep Learning, Natural Language Processing, Generative AI, LLM, Business Analytics, Strategy, Economics, Finance, Marketing, HR, Operations, Entrepreneurship and Business Environment.
| Stage | Examples of learning |
|---|---|
| Foundation | Python, statistics, databases, management concepts |
| Analytics core | Big Data Analytics, Machine Learning, Business Intelligence |
| Advanced | Deep Learning, NLP, GenAI/LLM and applied analytics |
| Application | Projects, internships, certifications and capstone-style learning |
Skills You Can Build
Career Options After MBA Business Analytics
The programme can support careers in business analytics, consulting, digital transformation, analytics-led marketing/finance, technology-enabled management and business intelligence. Your technical depth and project portfolio will matter alongside the MBA credential.
Business Analytics FAQs
Do I need coding experience before joining?
The published curriculum starts with Applied Programming/Python and foundational analytics subjects, so the programme is designed to teach these capabilities as part of the course. Prior coding should still be treated as an advantage, not a substitute for learning.
Is Grant Thornton part of the programme?
Yes. GEU identifies the programme as MBA with Business Analytics with Grant Thornton as industry partner.
Should I choose this over a general MBA?
Choose it if analytics and data-led business roles are central to your career goal. Choose the general MBA if you want broader specialisation flexibility without the same depth of analytics coursework.