KJ Somaiya MBA-MC: Quick Answer
MBA Marketing Communications is a two-year full-time programme jointly developed with Jio Creative Labs (JCL). Students spend three days a week in KJSIM classroom sessions and two days at JCL's creative studio in Bandra-Kurla Complex, according to the institute. The programme includes a guaranteed summer internship at JCL subject to conduct, professionalism and academic-performance conditions.
What is KJ Somaiya MBA Marketing Communications?
The programme is designed for students targeting brand communication, digital storytelling, content strategy, advertising, media and marketing roles. It combines academic management foundations with live briefs, studio immersion and industry masterclasses.
KJSIM lists an intake of 30 seats for MBA-MC.
MBA Marketing Communications Important Dates
The current 2027-29 admission page lists 20 January 2027, 11:59 PM as the application deadline for MBA-MC.
How Does KJSIM Select MBA Marketing Communications Applicants?
The 2027–29 application deadline currently listed is 20 January 2027, 11:59 PM. MBA-MC shortlisting is programme-specific and considers the candidate's video resume, entrance score and past academic record. The institute also states that communication fluency is required for further interview consideration.
- Submit the separate MBA-MC application on the KJSIM portal.
- Provide an accepted score: CAT 2026, XAT 2027, CMAT 2027, NMAT or eligible GMAT score.
- Submit the video resume and academic profile as instructed.
- If shortlisted, complete the Problem Situation Analysis and Personal Interview as notified.
- Check the merit result and seat-allotment offer online.
- Pay the admission fee through the portal within the stated deadline.
MBA-MC selection weightage
| Parameter | Weight |
|---|---|
| Personal Interview | 40% |
| Entrance exam score | 25% |
| Video resume | 15% |
| Problem Situation Analysis | 10% |
| Past academic record | 10% |
What Is the KJSIM MBA Marketing Communications Fee?
The official 2026–28 fee schedule lists a two-year programme total of ₹17.125 lakh. This is the published fee for the 2026–28 batch, not a confirmed 2027–29 amount.
| Fee component | Year 1 | Year 2 |
|---|---|---|
| Tuition | ₹7,34,000 | ₹7,34,000 |
| Development | ₹77,500 | ₹77,500 |
| Other fees | ₹28,500 | ₹26,000 |
| Examination | ₹10,000 | ₹10,000 |
| Convocation | — | ₹2,500 |
| Caution money deposit | ₹10,000 | — |
| Alumni association | — | ₹2,500 |
| Total | ₹8,60,000 | ₹8,52,500 |
Two-year programme total: ₹17,12,500. The institute lists the components above as part of the programme fee schedule.
MBA Marketing Communications Curriculum
Core themes include integrated marketing communication, brand strategy and storytelling, digital content creation, consumer and media insights, campaign planning and execution, media production and studio immersion.
MBA-MC Career Opportunities
KJSIM lists avenues in digital marketing, brand storytelling, strategic partnerships, event management, public relations, celebrity management, market research, customer insights and brand strategy. The programme is positioned for opportunities across advertising agencies, brand houses, content platforms and marketing consultancies.
Every student is assured a summer internship at JCL subject to the programme's stated conduct and academic conditions.
Who Should Choose MBA Marketing Communications?
Strong fit
Students who want brand, content, advertising, digital marketing or creative-strategy careers and prefer hands-on industry work.
Compare carefully
If you want a conventional finance, operations or generalist consulting path, the programme's marketing-communications specialisation may be narrower.
MBA Marketing Communications: Student FAQs
What makes KJSIM MBA-MC different from a regular MBA in Marketing?
MBA-MC is a specialised marketing-communications programme developed with Jio Creative Labs. The institute describes a split between classroom learning at KJSIM and studio exposure at JCL, with an emphasis on brand communication, content, advertising and creative execution.
How many seats are available in MBA-MC?
KJSIM lists 30 seats for MBA Marketing Communications.
Which entrance exams are accepted for MBA-MC 2027–29?
The current admission page lists CAT 2026, XAT 2027, CMAT 2027, NMAT and eligible GMAT scores. Check the current GMAT validity window on the official admission page.
Is the Jio Creative Labs internship guaranteed?
KJSIM says students are assured a summer internship at JCL, subject to conduct, professionalism and satisfactory academic performance. Students should read the programme conditions carefully.
What is the MBA-MC fee and what is extra?
The published 2026–28 programme fee is ₹17.125 lakh over two years. Hostel, food, laptop, travel and personal expenses are additional budget items; hostel is listed separately by the institute.
What roles can I target after MBA-MC?
The programme is designed around digital marketing, brand storytelling, strategic partnerships, event management, public relations, celebrity management, market research, customer insights and brand strategy. Actual roles depend on employer requirements and student skills.